Privé Art are subject to the European data protection legislation in respect of the personal information you submit to us, or which we collect.
1. Who we are
This website is operated by 8Privé KFT. Privé Art is referred to in this Privacy Notice as “us” or “we” and you can contact us using the details set out in paragraph 10 below. In this policy we describe the types of personal data which we collect and the uses which we make of it.
2. What is personal data?
Personal data includes all information held in electronic form or manually in a structured filing system relating to a living individual who can be identified from that data (or from that data and other information in our possession) and includes personal contact information and images, such as from CCTV.
3. What personal data do we hold?
We hold personal data which you provide to us – for example;
Supporters / Donors
If you support us, for example make a donation, buy something from our shop, or purchase tickets for an event, we will usually collect:
Date of birth
Bank or credit card details
Gift Aid status (for donations)
Interests / Events
Information you provide us about your interests, including the type of news stories you are interested in
A record of the events you have attended
Website and Communication Usage
If you are attending a Privé Art / 8Privé event we may also ask you about your access requirements, dietary preferences, your family and spouse/partner details (if they are attending with you).
If you sign up to receive our newsletter, we will usually collect:
Interests / Events
Information you provide us about your interests, including the type of news stories you are interested in.
Visits to our site
When visiting our site, we may automatically collect the following information:
Technical information, including:
the Internet protocol (IP) address used to connect your computer to the Internet
your login information
browser type and version
time zone setting
browser plug-in types and versions
operating system and platform
information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time)
products you viewed or searched for
page response times
length of visits to certain pages
page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
In addition, we may collect the following personal data from other sources:
We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties including, for example, artists, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and may receive information about you from them.
We may also combine information from other sources with the information you have provided us with the aim of understanding our audiences and delivering the highest quality experience of Privé Art
The sort of information we obtain from these sources might include details of other charities you may support and indicators of your leisure interests and financial status.
Where we use this data, we will always ensure that we are entitled to by reviewing the privacy notice of that third party to ensure that it informs people that their data may be passed to us.
4. Purposes for which personal data is used
We use your personal data for the following purposes:
Ensure we know how you prefer to be contacted
We use your personal information to provide you with the information, services, or products you ask for
We may also use your personal information for other purposes which we specifically notify you about and, where appropriate, obtain your consent
To ensure that you receive relevant and personalised communications, we will use your data to create an individual customer profile. This may include data you have provided, or which is generated by your use of Serpentine Galleries information, for example contact details, preferences, donor history, and online behaviour
To allow you to participate in interactive features of our service, when you choose to do so
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you
To make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Building profiles and targeting communications
We use profiling techniques to ensure communications are relevant and timely, and to provide an improved experience to our supporters and visitors. Profiling also allows us to target our resources effectively.
We do this because it allows us to understand the background of the people who support us and helps us to make appropriate requests to supporters. Importantly it enables us to provide you with communications that are better suited to you while raising more funds, sooner, and more cost-effectively, than we otherwise would.
When building a profile, we may analyse geographic, demographic and other information relating to you in order to better understand your interests and preferences in order to contact you with the most relevant communications. In doing this, we may use additional information from third party sources when it is available. Such information is compiled using publicly available data about you, for example Companies Information Agencies, listed Directorships or typical earnings in a given area. All this type of profiling is done under our internal processes and procedures that ensure we have the correct permissions to do so.
We may also use this information to help us determine whether and in what ways you might be interested in getting involved in our other fundraising activities.
5. Legitimate interests for the use of your data
We use your personal data, as permitted by the General Data Protection Regulation, where necessary for the following legitimate business interests:
Supporter care – to respond to enquiries
To carry out our obligations arising from any contracts entered into between you and us
We use your personal information to claim Gift Aid on your donations
We use your information to keep a record of your relationship with us and for internal administrative purposes (such as our accounting and records), and to let you know about changes to our services or policies
We use your personal information to investigate and respond to, complaints, legal claims or other issues
To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
To improve our site to ensure that content is presented in the most effective manner for you and for your computer
As part of our efforts to keep our site safe and secure.
6. Disclosure of personal data to third-parties
We will not sell your details to any third parties, but we may sometimes share your information with our trusted service providers who are authorised to act on our behalf, our trading companies, and associated organisations who work on our behalf, or whom we work with in partnership.
Our service providers are sometimes based outside of the European Economic Area (EEA), in these instances we will work to make sure their operations are in accordance with GDPR.
The selected third parties include:
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you.
Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in Budapest). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
Analytics and search engine providers that assist us in the improvement and optimisation of our site.
7. Retention of personal data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Accordingly, except in respect of provenance data, we use the following criteria to determine the period for which we retain your personal data:
any statutory limitation period relevant to the personal information; or
any statutory or regulatory retention period applicable to the personal information.
8. Access and control of personal data
In certain circumstances, you have the following rights under data protection laws:
access to your personal data;
rectification of your its personal data;
restricting the use of your personal data;
erasure of your personal data; and/or
objecting to the processing of your personal data.
The circumstances in which you may take any of the above actions are set out in the General Data Protection Regulation.
You also have the right to lodge a complaint with a supervisory authority and, where we request your consent to process your personal data, to withdraw consent at any time by contacting us using the details set out in section 10 below.
9. How do we keep your personal information safe?
We ensure that there are appropriate technical controls in place to protect your personal details. For example, our online forms are always encrypted and our network is protected and routinely monitored.
We undertake regular reviews of who has access to information that we hold to ensure your information is only accessible by appropriately trained staff on a ‘need to know’ basis and for the communicated purposes only.
Although data transmission over the Internet or website cannot be guaranteed to be secure, we and our business partners work hard to maintain physical, electronic and procedural safeguards to protect your information in accordance with applicable data protection requirements.
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted (using SSL technology). Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
The payment card information you supply to us for any online transaction is used solely for the purpose of processing that transaction.
The company adheres to strict industry standards for payment processing, including:
128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions
Industry leading encryption hardware and software methods and security protocols to protect customer information
Compliance with the Payment Card Industry Data Security Standard (PCI DSS).
10. How to contact us
If you have any questions about our use of your personal data, please contact us using the details below:
Attn: The Data Co-Ordinator
Address: 8Privé KFT, 1 Kálmán Imre Utca, Budapest 1054
11. Changes to this policy
We may update this Privacy Notice from time to time to reflect changes to our usage of personal data.